Our team had a set of defining characteristics and was almost ready to start redesigning cloudfour.com. But before we dived into element collages (more on that in a future post), we wanted to draw from a shared well of design inspiration. So we decided to make a mood board.
A mood board is a collage of reference imagery from the outside world with some relevance to the project in question. It can include examples of typography, colors, illustrations, photography or other stylistic elements. Traditionally, you’d assemble one from magazine clippings or whatever else you didn’t mind cutting up and gluing to foam core.
We decided against the cut-and-paste method for a couple of reasons:
- Most of the team’s favorite sources of inspiration are easier to assemble digitally than in physical form. One could argue that the value of a mood board exercise is in exploring sources outside one’s typical frame of reference, but for this project it felt like a poor fit.
- By this point, our team was engaged in parallel projects that made scheduling a day-long, in-person exercise difficult to coordinate.
Digital mood boards are nothing new, and there are plenty of tools to choose from (InVision’s being particularly impressive). We decided to use Pinterest, simply because most of our team was already using it.
Over the next few days, we assembled 79 pins into the cloudfour.com mood board:
Although our team members contributed independently, the overall tone of the board is fairly cohesive (possibly owing to our earlier characteristics exercise). This gave us the inspirational mind-meld we needed for the next design phase.