Images

Why do two different hosting providers claim to automatically convert images to WebP, but we never see any?

A few years ago, browsers implemented a standard way of lazy loading images. The standard was a huge boon because it was straightforward to use and less code than JavaScript solutions. Unfortunately, when it was…

Everyone loves animated GIFs, right? Not if you have finite bandwidth, a shaky network connection or motion sensitivity! But fear not… modern browsers make it easier than ever to level up our GIF game!

How do you embed 3D models in web pages? How do you do so without slowing down your site? We’ll review the file formats, 3D model viewers, user experience, optimizations, and proposed future web standards.

At Cloud Four, we’re always eager to share our knowledge and insights with the web community. Today, we’re thrilled to announce the culmination of our deep dive into one of the most crucial aspects of…

We’re nearing the time of year when many retailers enter a website code freeze for the holiday season. Here are five low-risk improvements you might be able to squeeze in before your code freeze arrives

Can our GIF-like embeds support playback controls, alternative text, and reduced motion?

Megan and Jason discuss the challenges of image optimization for ecommerce, where image quality directly impacts product returns. Compressing images too much can lead to loss of important image quality that can impact purchase decisions, resulting in disappointed customers and returns. Furthermore, slow-loading webpages caused by image-heavy pages increase the environmental impact and costs.

If you buy a burgundy dress and what arrives is tango red? Do you return it? Probably. Product images matter. Returns cost businesses billions and have a big environmental impact. Read our New Recommendations for Ecommerce Images.