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The Most Common Denominator

Presented by Lyza Gardner

Co-founder Emeritus

Often in desperation we end up seeking the lowest common denominator, sacrificing the creativity in our projects in favor of the safely dull. What if, instead, we could find the most common denominator: straightforward, big-bang-for-buck patterns that treat our long tail with respect without banishing snazzier clients and devices to the Great Sea of Lame?

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Lyza Gardner

Lyza Gardner is a writer for O’Reilly, A List Apart, Smashing Magazine, NET Magazine and co-founder of Cloud Four. Lyza advocates for elegant standards, education and compassion in pursuit of the best possible future Web.

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