We created a deeply integrated, multi-brand responsive design system to redesign and unify multiple web experiences for Baptist Health, a healthcare system in Northeast Florida and Southeast Georgia.
ImageQuix worked with Cloud Four to design a web-based successor to their popular but aging Java application for independent photographers. The resulting experience, Blueprint, introduced a smart workflow for connecting high-volume photo sessions for schools, sports and other events and directly to labs, sales portals, payment and fulfillment.
ImageQuix recognized that the web was the only platform that could seamlessly cover the entire flow, from associating photos with customers, to designing unique up-sells, to connecting those products to their ecommerce platform.
When Cloud Four joined the project, ImageQuix had an existing development partner and had already begun early design explorations (inspired heavily by Material Design). To onboard quickly, we met in person with vendor and client stakeholders for discovery and collaborative brainstorming.
These meetings informed the next phase: Information Architecture. One of the biggest changes we proposed was splitting the way price sheets were presented from the way they were stored on the backend so that it more closely matched the mental model of photographers. We produced in-depth yet efficient wireframes to rapidly set a shared vision for the app’s redesigned features.
Once we had consensus on overall direction, we fleshed out and validated our approach using interactive, in-browser mockups and prototypes. By refining and evaluating each design in the same medium as its implementation, ImageQuix gained confidence that what they approved would be representative of the end result.
With each new design, we identified and documented any new recurring patterns. These building blocks streamlined subsequent prototypes while providing specifications for development unmatched by any mockup or static style guide.
ImageQuix and their development partner executed on our designs, launching Blueprint in the months that followed. The redesigned app was a success: Customers praised the efficiency of the unified workflow and enjoyed increased sales due to the newfound visibility of product design and upsell opportunities.
Blueprint’s success spurred a successful exit for ImageQuix founder Mark Valente. ASG completed an acquisition of ImageQuix, LLC in 2019.
Cloud Four really dug in to understand what our customers needed and how our business worked. The end result was not only an exceptional user experience, but because they designed the interfaces in code, it meant our developers were able to build Blueprint more quickly.
We chose Cloud Four for their web expertise, but what they delivered would be world-class on any platform. I’m so proud of what we accomplished together.Mark Valente, ImageQuix Founder and CEO
We’re Cloud Four
We solve complex responsive web design and development challenges for ecommerce, healthcare, fashion, B2B, SaaS, and nonprofit organizations.
Walmart chose Cloud Four to guide their transition to a responsive web design. We started with grocery delivery before expanding to cart, checkout and more using a nimble, pattern-based approach.